Think big. Tell a bigger story.
And do things that matter.
HAS#TAG is your specialist for online-based product placement and influencer relations. We position brands, topics and products across all media. Creatively and attention-grabbing for the greatest possible return on marketing investment.
WE DO HAS#TAG BUSINESS
For all those who want more than just advertising.
More emotionality
Invest in the emotional brand loyalty of your target group with a targeted influencer marketing campaign. Influencers with a wide reach present your product. Personal, likeable and authentic. Your product takes place in real life and can be purchased immediately with a click. Close, real and incredibly fast and just as efficient.
Fewer scattering losses
The watering can principle was yesterday. High wastage makes many advertising budgets inefficient. No matter how small or large your target group is, we identify the most effective multipliers within your target group. Benefit from the possibilities of using even the smallest niche multipliers in favour of a high target group affinity and the smallest possible wastage.
More advertising impact
“Achieving more with less” is the motto. Compared to an ad in a magazine, Influencers give you more reach and interaction for the same budget than a magazine would. Furthermore, you benefit from cross-effects such as valuable backlinks and new leads. The campaign develops out of itself multipliers to increase your campaign impact.
Less advertising
Influencer marketing means real communication with the target group instead of just “advertising”. We integrate your brand into the everyday life of your target group, with content that interests, involves and activates. Creative storytelling instead of “classic advertising monologue”. More credible and effective than advertising contributions (ads, banners, etc.) and more cost-efficient, too.
More authenticity
Emotional brand loyalty today only works through authenticity. The times of the “advertising monologue” are over. Profit from the charisma, sympathy and authenticity of opinion leaders and influencers in your industry. Whether special interest or mainstream.
Greater reach
The achieved reach of a campaign is an important factor in its overall evaluation. Let’s make it short: The potential reach of influencers is in no way inferior to that of classic media (TV, print, radio). Nevertheless, TV/radio/print campaigns require a multiple of the media budget for comparable target achievement.
Everything else is advertising.
Is classic advertising dead? No, but in a new Marketing Mix 4.0 it has definitely lost its supremacy. Today’s challenges of contemporary customer communication are based not least on the changed media and consumer behaviour of the target groups.
It is no longer enough to design classic advertising material and to keep it available to the customer until he buys at some point. The marketing of today works differently. The recipient has become a broadcaster himself. What sounds frightening for some advertisers is at the same time one of the biggest opportunities in marketing today.
Influencer Relations is an important component of the new Marketing 4.0 approach. You too can supplement your marketing mix with clever product placement and influencers with a high reach for your target group.
Achieve more advertising impact, more reach and lower costs for your marketing.
HAS#TAG your Marketing. You will like it.
What can Influencer Marketing do for your brand?
Does your marketing use the potential of the changed media use and buying behaviour of your customers? Discover with us the possibilities of effective product placement and influencer marketing to support your sales activities.