Is classic advertising dead? No, but in a new Marketing Mix 4.0 it has definitely lost its supremacy. Today’s challenges of contemporary customer communication are based not least on the changed media and consumer behaviour of the target groups.
It is no longer enough to design classic advertising material and to keep it available to the customer until he buys at some point. The marketing of today works differently. The recipient has become a broadcaster himself. What sounds frightening for some advertisers is at the same time one of the biggest opportunities in marketing today.
Influencer Relations is an important component of the new Marketing 4.0 approach. You too can supplement your marketing mix with clever product placement and influencers with a high reach for your target group.
Achieve more advertising impact, more reach and lower costs for your marketing.
HAS#TAG your Marketing. You will like it.